Intro: Not All Pages Are Built to Rank the Same Way
Many businesses try to boost SEO by blogging more. Others invest in landing pages for every offer. But what happens when neither is bringing in the organic traffic you hoped for?
That’s often because they’re using the wrong type of page for the wrong intent.
Blog posts and landing pages are both essential parts of SEO — but they serve very different purposes. In this post, we’ll break down how each one works, how Google treats them, and when to use each to drive traffic, leads, or conversions.
Section 1: What’s the Difference Between a Blog Post and a Landing Page?
📝 Blog Posts:
- Informational, educational, or thought leadership content
- Typically part of a larger content marketing strategy
- Designed to attract new visitors and rank for long-tail or top-of-funnel searches
📄 Landing Pages:
- Focused, conversion-driven pages tied to one product, service, or offer
- Often part of paid ad funnels or SEO strategies for bottom-of-funnel intent
- Designed to convert, not just educate
🎯 Blog = attract and nurture.
🎯 Landing page = persuade and convert.
Section 2: How Google Views Blog Posts vs. Landing Pages
✅ Blog Posts:
- Indexed quickly and often rank for informational keywords
- Benefit from topic clusters and internal linking
- Ideal for building topical authority and generating backlinks
- Great for “how,” “why,” and “what is” searches
✅ Landing Pages:
- Often compete for commercial or transactional keywords
- Require strong on-page SEO, UX, and load speed
- Should be optimized for specific actions: bookings, purchases, form fills
- Google values them when they are high-quality and clearly aligned with search intent
Section 3: When to Use a Blog Post (and When Not To)
Use a blog post when:
- You want to answer a question or explain a topic
- You’re targeting informational or research-based keywords
- You want to attract early-stage prospects (top or mid-funnel)
- You plan to link to internal resources or CTAs
Avoid using a blog post when:
- The keyword has high commercial intent
- You’re pushing a specific offer or campaign with urgency
- You need tight design and minimal distractions
Section 4: When to Use a Landing Page (and When Not To)
Use a landing page when:
- You’re targeting transactional keywords (e.g., “email marketing service for coaches”)
- You’re promoting a campaign, freebie, lead magnet, or booking CTA
- You want to create a distraction-free conversion experience
Avoid using a landing page when:
- You’re trying to rank for broad educational content
- The keyword requires in-depth explanation or context
- You’re targeting a high-volume, long-tail phrase (blog posts do better here)
Section 5: How They Work Together in an SEO Funnel
The best SEO strategies combine both formats:
| Funnel Stage | Page Type | Example |
| TOFU | Blog Post | “What is SEO and why it still matters” |
| MOFU | Blog Post | “Best SEO tools for small businesses” |
| BOFU | Landing Page | “Done-for-you SEO services for coaches” |
🔗 Use blog posts to attract and educate. Link them to landing pages to convert.
✅ Key Takeaways
- Blog posts and landing pages serve different roles in your SEO strategy
- Use blog posts for education and awareness — especially early-stage searches
- Use landing pages for conversion-focused searches with clear commercial intent
- Let SEO intent guide your page type — not just your preferences
The best-performing SEO funnels use both together strategically