💡 Intro Summary
Your landing page might look good.
Clean layout, solid colors, fast load time.
But if the words don’t connect?
It won’t convert.
Copy is what gets visitors to read, stay, and act.
In this blog, we’ll give you a simple, proven structure to write landing page copy that works — whether you’re promoting a lead magnet, offer, webinar, or service.
🧠 The 5-Part Copy Framework for High-Converting Landing Pages
This framework works whether your offer is a free checklist or a $5K service.
1. Hook (Headline + Subheadline)
2. Problem (What They’re Struggling With)
3. Promise (What You’ll Help Them Achieve)
4. Proof (Why They Should Trust You)
5. Prompt (Your CTA)
Let’s break it down.
1️⃣ Hook: Start with a Bold, Benefit-Driven Headline
Your headline is the most important copy on the page.
It should clearly tell people:
- What this is
- Who it’s for
- Why they should care
✅ Example:
“Get 50+ High-Intent Leads in 30 Days — Without Running Paid Ads”
Then follow with a subheadline that adds detail or removes friction:
“Download the exact 3-step funnel we use for coaches & consultants to consistently fill their calendar — even with a small audience.”
🎯 Make them nod yes immediately.
2️⃣ Problem: Name the Pain
Before selling the solution, show that you understand what they’re struggling with.
✅ Example:
“Still posting on Instagram and waiting for leads? You’re not alone. Most service providers rely on scattered content and word-of-mouth — but it’s not scalable.”
Use their words. Show empathy. Keep it real.
🎯 Make them feel seen.
3️⃣ Promise: Show the Outcome
Now paint the picture of the transformation.
Use benefit bullets like:
- Build a simple, repeatable funnel in under a week
- Get 5–10 qualified leads per week on autopilot
- Finally ditch the content hamster wheel
🎯 Don’t sell the features. Sell the results.
4️⃣ Proof: Earn Trust Fast
You don’t need 50 testimonials — just enough to remove doubt.
Options:
- Short quote with a name/photo
- Screenshot from a win
- Logo bar of clients served
- “As featured in…” mentions
- Mini case study or before/after
✅ Example:
“We booked 14 calls in 10 days using this funnel — and closed $12,000 in new business.”
🎯 Social proof bridges the gap between “this sounds good” and “this will work for me.”
5️⃣ Prompt: Clear Call-to-Action
Tell people exactly what to do next.
✅ Use a strong CTA button:
“Get the Free Guide”
“Book My Strategy Call”
“Join the Workshop Now”
Add urgency or simplicity:
- “Limited spots this week”
- “Takes 2 minutes to book”
- “100% free, no pitch — just value”
🎯 CTA = The finish line of the funnel. Don’t make them guess.
✍️ Bonus Writing Tips for Better Landing Pages
- Use “you” more than “we”
- Break text into short paragraphs
- Use bullet points instead of big blocks
- Write like you speak — casual > corporate
- Test headlines with real people (or tools like Wynter or Copytesting)
- Read it out loud — if it sounds stiff, rewrite it
✅ Key Takeaways
- Great design helps, but copy is what converts
- Follow the 5-part structure: Hook → Problem → Promise → Proof → Prompt
- Use real language and focus on outcomes
- Even one good testimonial can boost conversions
- Keep your CTA clear, visible, and actionable
💬 Want Help Writing Landing Pages That Actually Convert?
We write persuasive, strategic landing page copy that speaks to your ideal customer and gets them to take action — not bounce.
👉 [Book a Copy Clarity Session]